As the Sunshine State continues to attract new residents, the potential for fraud increases, particularly in the rental market. We here at Sarasota Homes Group receive about one to two phone calls a month from victims asking to see if their rental contracts were legit or not – and unfortunately, most found out after paying their initial deposit.
The Growing Threat of Scams

Recent reports highlight alarming instances of scams in our community, including a case where a Sarasota County resident was duped out of $12,000 by fraudsters posing as law enforcement. Such incidents underscore the importance of awareness and caution when navigating the rental landscape.
Scammers are increasingly sophisticated, leveraging the internet and social media to create convincing fake listings on popular housing platforms and specialized rental apps. These listings often feature enticing properties at unrealistically low prices, designed to lure in potential victims.
Recognizing Rental Scams
Scammers often target individuals who may be less experienced in the rental process, such as first-time renters, college students, young professionals, and even older adults who may not be as familiar with online transactions. Here are some key red flags to watch for:
Requests for Sensitive Information: Legitimate landlords will not ask for personal information, such as Social Security numbers, before you have had a chance to view the property and sign a lease.
Unbelievably Low Prices: If the rental price seems too good to be true, it likely is. Compare similar properties in the area to gauge fair market rates.
Pressure to Act Quickly: Be wary of landlords who urge you to make immediate decisions or request upfront fees without proper documentation.
Lack of Property Details: Genuine listings provide comprehensive information about the property, including clear photographs and thorough descriptions. Watch out for vague details or poorly written advertisements.
Best Practices for Safe Renting
To protect yourself from rental scams, consider the following strategies:
Stay Informed: Websites like Scam Busters provide valuable insights into current scams and offer tips on how to avoid falling victim to fraud.
Conduct Thorough Research: Utilize online resources such as Google and property tax databases to verify the ownership of the property.
Visit the Property in Person: Always arrange to see the property before committing to any payments. This step is crucial in confirming its legitimacy.
Use Trusted Platforms: Stick to reputable rental websites and apps known for their security measures and user reviews.
What to Do If You’ve Been Scammed
If you believe you have encountered a rental scam, it is essential to take action. Report the incident to your local law enforcement agency and file a complaint with the Federal Trade Commission (FTC). Additionally, consider enrolling in identity theft protection services for added security.
As you explore rental options in the beautiful Sarasota area, remember: if a deal appears too good to be true, it probably is. By staying informed and cautious, you can navigate the rental market with confidence and protect your hard-earned money.